Privacy Policy

Last updated 28 September 2026

FreshPlaybook is a go-to-market advisory and content business. This policy explains what we collect when you use freshplaybook.com, book a call with us, or opt in to SMS reminders, buy something from us, and what we do with it.

1. What we collect

Purchases.If you buy a membership or a sponsorship: your name, email address, billing country and what you bought. Card details are entered on Stripe's checkout page and go to Stripe, not to us.

2. How we use it

3. SMS messaging and your mobile number

We only text people who opted in on our website or booking form. Messages are limited to booking confirmations, reminders, and reschedule or cancellation notices for the call you booked. We do not send marketing text messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

You can stop at any time by replying STOP to any message. Reply HELP for help. Message and data rates may apply. Full SMS terms are in our Terms & Conditions.

4. Who we share information with

We do not sell personal information. We do not share it with third parties for their own marketing. We use service providers who process data on our behalf and under our instructions, for the purposes above:

Mobile numbers and SMS consent records are passed to our SMS provider only to deliver the messages you asked for. The sentence in section 3 applies to every provider listed here.

5. How long we keep it

Booking and correspondence records are kept for as long as we have a working relationship with you or your company, and for up to 6 years afterwards for accounting and legal purposes. SMS consent and opt-out records are kept for at least 4 years, as proof of consent. Email subscriptions are kept until you unsubscribe.

6. Your rights

You can ask us to show you, correct, or delete the personal information we hold about you, or to stop contacting you, by emailing hello@freshplaybook.com. If you are in the EU, UK or another jurisdiction with data protection law, you have the rights that law gives you, including the right to complain to your supervisory authority.

7. Security

Data is stored with providers that use encryption in transit and at rest. Access is limited to the people who need it to do the work above.

8. Children

This site and our services are for businesses. We do not knowingly collect information from anyone under 18.

9. Changes

If we change this policy we will update the date at the top. Material changes to how we use SMS consent will be sent to opted-in numbers before they take effect.

10. Contact

FreshPlaybook: hello@freshplaybook.com.