# FreshPlaybook

> AI go-to-market systems for private equity firms and the companies they own. Plays, data and videos on how private equity deal teams, operating partners and portfolio companies find customers and buyers with Clay and AI. Every page cites its sources and shows its dates.

## Plays
- [How do you score a portfolio company's go-to-market?](https://freshplaybook.com/plays/portco-gtm-scorecard.md): Score twelve checks from 0 to 2 and add them up out of 24. The checks cover the CRM foundation, inbound, targeting, and signals and outreach, and all read data the company already holds. Rule of thumb: 0 to 8, fix the data first; 9 to 16, fix inbound and targeting; 17 to 24, ready to scale outreach.
- [How do PE firms find companies to buy?](https://freshplaybook.com/plays/how-do-pe-firms-find-companies-to-buy.md): Private equity firms find companies four ways: through intermediaries (investment bankers and brokers running a sale), through direct outreach to owners, through data platforms that map a market, and through signals that a company may sell. SPS reports the median firm in its benchmark saw 18.4 percent of the advisor-led deals that closed in its target market.
- [How do you de-risk a PE deal with AI GTM in 30 days?](https://freshplaybook.com/plays/de-risk-a-pe-deal-with-ai-gtm-in-30-days.md): Run the target's offer against every account that could buy it, during exclusivity, with the seller's agreement, from a separate test brand. Thirty days gives the investment committee six numbers: the real market, the segment that responds, cost per qualified meeting, the top objections and who wins them, who really buys, and whether it sells without the founder.
- [Which lead lists does a portfolio company already own?](https://freshplaybook.com/plays/6-lead-lists-your-portfolio-ignores.md): Six: deals lost in the last 18 months, champions who changed jobs, former employees of customers, the investors' other companies, inbound leads nobody answered, and people who engage with the company's LinkedIn posts. Each is one query against data the company or its fund already holds, plus an enrichment step.
- [What is a 100-day AI GTM plan for a new portfolio company?](https://freshplaybook.com/plays/100-day-ai-gtm-plan-for-a-new-portfolio-company.md): A 100-day AI GTM plan switches on eight workflows in four phases: diagnose (days 1 to 14), foundation (15 to 45), stop the leaks (46 to 70) and create demand (71 to 100). Each one runs on data the company already holds: call recordings, the CRM and closed-won deals. Outbound comes last, after the offer and list are fixed.

## Videos

## Data
- [Radar](https://freshplaybook.com/radar): SEC Form D raises on a time map, 2008 to today.
- [Signals](https://freshplaybook.com/signals): a globe of AI and GTM companies, founders and investors.

## Company
- [Services](https://freshplaybook.com/services)
- [About](https://freshplaybook.com/about)