FreshPlaybook

A go-to-market engineering practice. We build the systems that find a firm's next deal and a company's next customer: the lists, signals, enrichment and outreach, in Clay and with AI agents. A person approves every message the systems send.

What we build

Customer-finding and deal-finding systems for private equity firms and the B2B companies they own, inside the client's own tools and data. The work ends with something the client's team runs without us: documented workflows, trained people, and our access removed.

Why this site exists

Most of what is written about AI in private equity is written by vendors. This site shows the work: public data, the workflows, the numbers, and the source behind every claim. Plays, data pages, tools and videos are free and never gated. Many readers will never hire us. That is fine; the aim is to be the page people trust.

How to reach us

Book a call, or reply to any issue of the newsletter.