HG Insights: what it returns, and whether it works in Clay
HG Insights is available inside Clay (https://www.clay.com/integrations/data-provider/hg-insights). It is best for Lead lists, Buying signals, Diligence. Pricing: Via Clay credits.
Data domains: Firmographics, Technographics, Workforce, Revenue, Location.
What does HG Insights return?
Clay catalog fields: HG Company ID; Domain - Website; Company Name; Company Revenue; Employee Count; Company Location - City; Company Revenue Range; Employee Count Range; Company Location - Continent/Sub-Continent; Company Location - Geopolitical Name; Company Location - Country; Company Location - State; Company Industry - NAICS; Company Industry - SIC; Product Name; Company Product Description; Technology Vendor Domains; Technology Vendor Name; Technology Product Attributes; Technology Product Locations Total; Technologies Used; Company Location - Region; Technology Product Category; HG Industry; Parent Company Name; Company- All Children. Verified public actions: Companies by product usage with HG Insights: This action allows users to build lists of companies based on what products they use, including "back of house" tools that you won't find on a website.; Enrich Company with HG Insights: This action allows users to discover a company's revenue, headcount, industry and parent/child relationships.; Find Companies by Tech Stack with HG Insights: This enables users build lists of companies based on what technology they use, including "back of house" tools that you won't find on a website.; Find company corporate structure with HG Insights: This action enables users to find a company’s full corporate structure, including group headquarters, corporate parents, domestic parents, and lower-level entities based on operational hierarchy.; Find domain from company name with HG Insights: This action allows users to find the domain of a company based on their company name; Get Website tech Stack with HG Insights: Given a company domain, returns the vendors/technologies detected on that website via content and network scanning; Verify Technology Usage with HG Insights: This action allows users to discover what technology a company uses, including "back of house" tools that you won't find on a website..
What can you derive from it?
1. Geographic expansion: detect countries where audience share is growing, then compare that demand with local headcount, offices, and hiring. 2. Stack maturity and replacement windows: infer operating complexity, integration needs, vendor concentration, and likely migration targets from installed products and first/last-seen dates. 3. Commercial momentum: revenue, transaction, or spend estimates can be tracked as a directional operating signal and checked against headcount, hiring, and traffic. 4. Ownership and roll-up map: connect parents, subsidiaries, investors, and acquisitions to identify platform/add-on relationships, cross-sell paths, and fragmented markets. 5. Commerce operating signal: assortment, price, platform, store activity, and category breadth can proxy scale, merchandising changes, and channel dependence.
How would a GTM team use it?
1. PE screen: score targets with HG Insights operating signals, then verify the top decile against filings, management commentary, and at least one independent source. 2. Revenue trigger: launch outreach only when a HG Insights signal indicates an active project, budget event, stack change, hiring push, or market expansion. 3. Competitive watch: snapshot HG Insights weekly and alert on relative changes in stack, traffic, ads, search visibility, reviews, or product activity. 4. Market map: combine HG Insights's geographic fields with hiring, traffic, and local presence to rank expansion markets or acquisition white space. 5. Relationship graph: map HG Insights's ownership and transaction links to surface add-on targets, portfolio overlaps, channel partners, and warm paths.
What are the caveats?
Verified against Clay's live public integration catalog on 2026-10-17. The catalog data-point list is integration-wide; a particular action may return only a subset. No separate field-level Clay University output section was found in the public documentation corpus; do not infer undocumented fields. Coverage, freshness, geography, credit cost, and BYO-account requirements vary by action and plan. Estimated or inferred values should be validated before investment, legal, credit, or other high-stakes decisions.