Apollo.io: what it returns, and whether it works in Clay
Apollo.io is available inside Clay (https://www.clay.com/integrations/data-provider/apollo-io). It is best for Lead lists, Contact data. Pricing: Via Clay credits.
Data domains: People, Firmographics, Contacts, Jobs and hiring, Workforce, Technographics, Revenue, Email.
What does Apollo.io return?
Clay catalog fields: Company Name; Domain - Website; Company Social URL; Company Phone; Logo; Company Size; Employee Count; Company Location - Address; Company Location - City; Company Location - State; Company Location - Zip Code; Company SEO Description; Company Keywords; Languages; Country Code (Phone); Company Location - Region; Company Location - Count; Contact - Full Name; Contact - Last Name; Contact Job Title; Contact Social URL; Company Location - Country; Company Start Date; Company Founded Date; Company Founded Year; Company Name - Legal; Contact Headline; Profile Image URL; Email Validity Status; Contact Email - Work; Contact Experience- Start & End Time; Contact Time Zone; Contact Location - City; Contact Location - Country; Contact Location - State; Company Industry; Company Description; Technology Stack; Angelist Url & Username; Contact - First Name; Contact Employment Start & End Date; Contact Email - Personal; Company Social; Company Publicly Traded Exchange; Company Market Cap; Department; Contact Sub Department; Contact Job Functions; Ticker; Job Count; Job Post URL; Job Post Location; Job Post Date and Time; Job Description; Contact Location - Office Address; Seniority; Contact Phone - Mobile; Technologies Used; Company Revenue; Employee Count by Department; Employee Count by Seniority. Verified public actions: Add contact to sequence with Apollo.io: This action requires the contact to already exist in Apollo.io.; Enrich Company with Apollo.io: This action allows users to enrich company data in Clay using Apollo.io's extensive business intelligence database; Enrich Person with Apollo.io: This action enables users to enrich person data using Apollo.io's extensive database through Clay's platform.; Find Account by ID with Apollo.io: This action allows users to retrieve detailed account information from Apollo.io using a specific account ID.; Find Contact by ID with Apollo.io: This action allows users to retrieve detailed contact information from Apollo.io using a specific contact ID.; Find email accounts for user with Apollo.io: This action enables users to find email accounts for a user in Apollo.io.; Find Open Jobs with Apollo.io: This action enables users to retrieve open job postings from a specific company using Apollo.io's data within Clay workflows.; Find or Create Contact with Apollo.io: This action enables users to find a contact in Apollo.io or creates a new one if it doesn't exist.; Find People at Company By Job Title with Apollo.io: This action leverages Apollo.io's powerful search capabilities to find individuals at specific companies based on their job titles.; Find People with Apollo.io: This finds individuals at specific companies based on their job titles.; Find Saved Contacts with Apollo.io: This action helps you find saved contacts in Apollo.io by keywords. The keywords are a plain-text search, so we recommend using email address.; Find user id by email with Apollo.io: This action allows users to find a user id by email in Apollo.io; Update contact status in sequence with Apollo.io: This action requires the contact to already exist in Apollo.io and be part of a sequence.; Update contact with Apollo.io: This action enables users to update an existing contact in Apollo.io.
What can you derive from it?
1. Geographic expansion: detect countries where audience share is growing, then compare that demand with local headcount, offices, and hiring. 2. Stack maturity and replacement windows: infer operating complexity, integration needs, vendor concentration, and likely migration targets from installed products and first/last-seen dates. 3. Budget direction: role mix, seniority, location, salary, and opening/closing dates show which functions and markets management is funding. 4. Commercial momentum: revenue, transaction, or spend estimates can be tracked as a directional operating signal and checked against headcount, hiring, and traffic. 5. Audience quality: compare follower growth, engagement, geography, and audience composition to judge distribution power and sponsorship fit. 6. Digital execution gap: rankings, keywords, page speed, and paid/organic mix can reveal underinvested acquisition channels and competitors gaining discoverability.
How would a GTM team use it?
1. PE screen: score targets with Apollo.io operating signals, then verify the top decile against filings, management commentary, and at least one independent source. 2. Revenue trigger: launch outreach only when a Apollo.io signal indicates an active project, budget event, stack change, hiring push, or market expansion. 3. Competitive watch: snapshot Apollo.io weekly and alert on relative changes in stack, traffic, ads, search visibility, reviews, or product activity. 4. Market map: combine Apollo.io's geographic fields with hiring, traffic, and local presence to rank expansion markets or acquisition white space. 5. Buyer map: use Apollo.io to find and validate relevant operators, then weight contacts by authority, tenure, role recency, and reachability.
What are the caveats?
Verified against Clay's live public integration catalog on 2026-10-17. The catalog data-point list is integration-wide; a particular action may return only a subset. No separate field-level Clay University output section was found in the public documentation corpus; do not infer undocumented fields. Coverage, freshness, geography, credit cost, and BYO-account requirements vary by action and plan. Estimated or inferred values should be validated before investment, legal, credit, or other high-stakes decisions.