FFL: private equity firm in San Francisco, CA
FFL is a private equity firm based in San Francisco, CA. It reports $4.1bn in regulatory assets under management, 100% of it in pooled vehicles such as funds, and 43 employees, on its SEC Form ADV as of 29 Sep 2026.
What does FFL invest in?
Private equity (buyout). B2B software and technology is one of several sectors. Classified from the firm's filing and website with high confidence.
A specialized private equity firm known for deep expertise in healthcare and tech-enabled services and 29 years of successful middle-market investing.
From fflpartners.com.
How large is FFL?
$4.1bn in regulatory assets under management and 43 employees, as reported to the SEC. Regulatory AUM counts assets the adviser manages on a continuous basis; it is not the same as fund size or committed capital.
| Regulatory AUM | $4.1bn |
|---|---|
| Of which in pooled vehicles | $4.1bn (100%) |
| Employees | 43 |
| Advises private funds | Yes |
| Registration | Approved |
Who runs portfolio operations at FFL?
We have 8 people in a portfolio-operations or value-creation role at FFL: Human Capital Operating Advisor; Operating Advisor; Operating Advisor Capital Formation & Strategy; Operating Partner; Operating Partner - Human Capital; Operating Partner in Human Capital. Names are not published here.
Form D raises in CA
In September 2026, companies in CA filed 68 Form D raises totalling $1.5bn. Form D does not name the investors, so these are not FFL's deals; they are the private-capital activity around it. See the month.
Sources
- SEC Form ADV, FFL (CRD 156980) · feed of 29 Sep 2026
- FFL website